A great imagination leads to a great app

To create a successful mobile application, things you need to keep in mind is:

Design your app
Identify approach to develop the app
Integrate an appropriate analytics tool
Prepare for beta launch
Release / deploy the app
Capture the metrics of user through analytics
Market your app right
Upgrade your app with improvements and new features

Application Development For Different Platform

5 Reasons Why Your Business Needs a Mobile App

Most business apps are available as off-the-shelf products or as customized business applications. More and more businesses, small and mid-sized both, are opting to develop enterprise mobile applications for their businesses. As a result, the notion of "mobile apps are only meant for big businesses" is a thing of the past! So, what is attracting these businesses to opt for their own business applications for smartphones?

Here are some of the reasons why your business needs a mobile app:-

1. Helps You Keep Your Customers Engaged
The best thing about the mobile channel is that it gives business owners the opportunity to keep their customers constantly engaged. Mobile apps enable businesses to obtain data such as specific location and profile information. They can use this information for real time customer targeting which in turn will help in increasing revenues.
2. Get Instantaneous Feedback From Your Customers
Having a dedicated app for your business helps in better interaction with your customers and provides great customer service and support. It is the best way to receive instantaneous feedback from customers and know how they feel about the service you provide.
3. Facilitates Promotion of Your Product
Productivity apps or business apps are some the best ways to promote your products and services. Offering incentives to your customers is one of the many popular ways to generate revenue for any company. It also makes it easier for your company to provide updates and new product information through push notifications as well.
4. Strengthens Your Brand Name
Having a mobile app for your business will greatly contribute to strengthening your brand name and brand awareness. It is important that the business app you develop should be neatly designed and at the same time be well-branded, thereby leaving a lasting impression on your customers.
5. Develops Customer Loyalty
Having a business application for smartphones can help you cultivate customer loyalty. In spite of having all the traditional marketing methods such as banners, billboards, flashing signs, newspaper ads, flyers, etc. in the market, businesses tends to lose the hold over their customers. Providing offers and incentives to customers makes them come back in future and helps gain their loyalty.

Key Elements for Mobile App Development

1. Understanding the new features of the latest operating system and Ability to develop using all of the tools in the mobile world like SDKs, and different databases to match GPS.
2. Creating Usability - a robust connection for the user. The app must fit the platform properly, the controls must be intuitive and provide a great user experience .
3. Driving an intuitive experience for the user so the user is up and running quickly and easily.
4. Creating visual activity stream provides a social and informational experience that is useful to the user.
5. Make good code that’s easy to use and provides a good UX. This can be done with native or non-native.
6. An ideal native mobile application is anthropomorphic, it creates the perception that the device the app running on is an extension of the person that is using and interacting with it. There are three development factors that drive this goal: UX sophistication, speed, and quality.
7. Conversion and user capture. You need to know the user flow, their path through the app.
8. Identify the purpose of the app. How are you going to measure the success of the app? Understand the business problem to solve. How will we achieve deeper engagement with the best customers?.
9. The device dictates the technology you use.
10. The end-user experience and the client requirements/needs- integrate certain technologies, budget, and timing. We strategise to understand the needs and wants of the client.
11. The speed of the experience. Native apps load and present the next part of the experience quicker for the user.
12. Implementing a quality UX– App that looks great, no bugs, fast.
13. Speed of building on the tools. Have a great team that access to the newest features when they come out. Use wearable - watch apps, get new features ahead of time so your apps are ready when they go live.



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